About Chi

About Chi

Multimedia Design (Graphic & Web) - Marketing & Branding Strategy


I am an innovative Multimedia Designer with experience providing comprehensive coordination of all product development activities from research to market. Furthermore, I offer more than 10 years of expertise and visible leadership with a strong background in graphic design, web development and marketing strategy.




Bachelor of Design for Multimedia

RMIT International University

(02/2006 - 11/2008)

Achievements: Student Leadership Recognition Certificate (12/2007) – Involved in the 10 students who received the Student Leadership Recognition Certificate in 2007 – Qualified for outstanding leadership contributions to clubs and community activities


Master in Marketing & Advertising

Solvay Business School

(07/2011 - 04/2013)

This program is operated by the Solvay Brussels School of Economics and Management (Université Libre de Bruxelles) for the content and faculty in partnership with The National Economics University and Ho Chi Minh City Open University for the facilities and logistics.

Work Experience

Work Experience

United Planning Organization (UPO)

7/2019 - now

Print & Digital Communications Specialist - Lead Graphic Design

Be the keeper of the Brand - ensure all communications collaterals are consistent across channels and lives up to the highest quality of UPO’s visual standards:
  • Print & Digital - responsible for developing all online and offline materials from concept to final printing products including: Event concept, Annual Report, Flyer, Poster, Banner, Email, Newsletter, etc.
  • Social Media - creating strategy and social media calendar for UPO social media platforms: Facebook, Twitter, Instagram, LinkedIn, NextDoor
  • Maintaining UPO Website - updating content and creating new webpages
  • Fundraising - managing fundraising tools including: MobileCause, DonateNow, Network for Good, DoMore24, etc.
  • Achievement - exceeded fundraising target of both annual MLK36 (2020) and MLK37 (2021) events, created widely awareness from Metro Ad Campaign for Job Training (2020)

Virtual, Inc (Drohan Management Group)

11/2017 - 06/2019

Graphic Designer - Creative Services

Assist Vice President - Creative Services to:
  • Layout and design of publications and marketing and promotional and administration collateral for clients: Presentations, Flyer, Brochure, Annual Report, Journal, Quarterly Magazine, etc.
  • Prepare materials for conventional and digital printing: Preliminary Program Book, Prospectus, Forms of Membership & Registration, Tradeshow Displays, etc.
  • Create digital images/files for Website, Social Medias and Applications
  • Maintaining / updating websites content periodically for each client
  • Achievement: 2019 American Inhouse Design Award Winner & 2018 American Inhouse Design Award Winner by GDUSA

Think Outside Company

11/2015 - 04/2017

Senior Graphic Designer

Assist Sales & Marketing Director to:
  • Design Marketing Collateral such as: Presentations, EDM, Flyer, Guidelines, Carton Box, Brochure, Backdrop, etc.
  • Preparing and processing Photoshoot session of Think Outside Product in the studio.
  • Planning and Organizing digital graphic projects to support Sales & Marketing Department
  • Design new Web Layout for the Company website and maintain / update website content periodically

Hai Vuong – SIKICO Group

07/2014 - 03/2015

Brand Manager

  • Lead development and implementation of annual marketing plans of existing brands: Nam An Loc Project, Global Contract, Yen Ngoc, etc.
  • Track and monitor brand implementation & coordinate with advertising agencies for the production of all Brand Items including: Brand Identity Kits, Marketing Collateral for Events, Websites, Digital Marketing, etc.
  • Plan and execute the brand plans to gain brand awareness for new projects launching (Industrial Zone, Farm, etc.)

VinaCapital – VinaCapital Real Estates


Marketing Associate - Lead Graphic Designer

Assist Sales & Marketing Director to:
  • Graphic layout design Marketing and Event Collateral such as: Brochure, Portfolio, Invitation, Flyer, Bakdrop, etc.
  • Planning and Organizing digital graphic projects to support Sales & Marketing Department
  • Responsible for management and maintenance of 12 project websites
  • Coordinate with the Design / Web Agencies and other Suppliers to produce the advertising collaterals

Kusto Investment Management – Diamond Island Real Estate Property

08/2012 - 10/2013

Assistant Marketing Manager

  • Planning the Marketing Activities to support and advertise the brand of Diamond Island
  • Coordinate with advertising agencies for the production of all Brand Items including: Brand Identity Kits (ie. Brochure, Namecard, Newsletter, etc.), Marketing Collaterals for Events (ie. Backdrop, standee, etc. ), Websites (Updating website content, SEO planning), Ipad Applications (Updating the online social network for luxury community: LivingNext)
  • Planning, supporting and leading Marketing activities and Co-branding events

April Digital Company & DI Central Corporation

07/2008 - 05/2011

Web & Graphic Designer

  • Proficient in Web layout design using Photoshop
  • Design Graphic Packages (Identity Package) using Illustrator, Photoshop, Indesign
  • Design flash items (banner, navigation, etc.) using Flash
  • Develop static websites/web interface using HTML/CSS/JavaScript
  • Support marketing team in creating marketing materials (flash banner, ads, etc.) for the campaign

my skills


Graphic & Printing Design
Web & Digital Design
Marketing & Branding Strategy

Graphic Design

Brand Identity Design

Marketing Collateral

Event Collateral

Web Design

Web Interface Layout Design

HTML / CSS / Jquery Coding

Online Digital Design

Marketing & Branding

Above the line Marketing

Digital Marketing

Supplier Management

Soft Skills


Teamwork & Collaboration

Adaptability & Problem Solving


Vietnamese - Native Language

English - Advanced Level


Reference Information